Wednesday, January 13, 2010

* news > 2009 THE YEAR IN MUSIC

2009 U.S. Year End Factoids

· Music purchases in 2009 reached the 1.5 Billion mark, making it the fifth consecutive year music sales have exceeded 1 billion; 1.5 billion (2008), 1.4 billion (2007), 1.2 billion (2006), and 1.01 billion (2005).
· Music sales exceeded 62 million during week ending December 27, 2009.
· During 2009, once again more vinyl albums were purchased (2.5 million) than any other year in the history of Nielsen SoundScan (since 1991).
*Note that similar to a year ago, two out of every three vinyl albums were purchased at an independent music store during the year.

2009 Digital Factoids:

· Digital music accounts for 40% of all music purchases in 2009; up from 32% in 2008.
· Digital track sales break the ONE BILLION sales mark for the 2nd straight year with 1,160,000 digital track sales in 2009. The previous record was 1,070,000 digital track purchases during 2008; an increase of 8% over 2008.
· Flo Rida’s “Right Round” song set a new one week sales record with 636,000 downloads during week ending 2/15/09; marking the first time a song broke the 500,000 sales mark.
· Ke$ha’s “Tik Tok” song registered 610,000 downloads during week ending 12/27/2009 which was the second song to break the 500,000 barrier for one week.
· Digital album sales reached an all-time high with more than 76 million sales up from 65 million in 2008; an increase of 16% over the previous year.
· Note that digital album sales accounted for 20% of total album sales in 2009 compared to 15% in 2008, 10% in 2007 and 5.5% in 2006.
· For the December 27th reporting week of 2009 the following digital sales records were broken:
Digital album sales this week set a new high with sales of 2.6 million sales; breaking the previous record of 2.4 million (12/28/08).
The top 200 digital songs for the week posted an all-time high with 14.3 million sales; breaking the previous record of 13.6 million during the last week of 2008.
· 2009 is the first time a digital song broke the four million sales mark in a single year.
*There were four songs that achieved this milestone; Black Eyed Peas’ “Boom Boom Pow” (4.8 million) and “I Got A Feeling” (4.42 million), Lady Gaga’s “Poker Face” (4.4. million) and Flo Rida’s “Right Round” (4.1 million).
· In 2009, there are 31 different digital songs with sales that exceeded two million, compared to 19 in 2008 and nine in 2007.
· 89 Digital Songs exceeded the one million sales mark for the year compared to 71 digital songs in 2008, 41 in 2007, 22 in 2006, and only two digital songs in 2005.
· Lady Gaga is the biggest selling digital artist in 2009 with more than 15 million track sales.
· In 2008, Rihanna was the biggest selling digital artist with 9.9 million track sales.
· In 2009, four artists sold more than ten million track sales (Lady Gaga, Black Eyed Peas, Michael Jackson and Taylor Swift) marking the first time that an artist broke ten million track sales.
· There are more than 397,000 different physical albums that sold at least one copy over the Internet during 2009 compared to 450,000 in 2008 and 390,000 in 2007.

2009 Best Seller Album Factoids:

· Taylor Swift’s Fearless ends the year as the biggest selling album with just more than 3.2 million sales; just more than 100,000 than Susan Boyle’s I Dreamed a Dream (3.1 million). Susan Boyle’s I Dreamed a Dream is the best selling album released in 2009.
· Michael Jackson is the biggest selling artist for 2009 with more than 8.2 million album sales for the year.
· Taylor Swift comes in as the second biggest selling artist for 2009 with 4.6 million album sales and the second straight year of 4 million or more album sales.
· The Beatles are the biggest selling group for 2009 with 3.3 million album sales.
· Susan Boyle’s I Dreamed a Dream is the best selling Internet album for the year with 405,000 sales as well as the biggest selling album during the “holiday season”.
· Susan Boyle’s I Dreamed a Dream album marks the first time in the history of Nielsen SoundScan that an album release sold more than 500,000 copies in each of its first five weeks of release.

2009 Holiday Season Factoids: (11/15/2009-12/27/2009).


· Overall album sales during the 2009 holiday season were up slightly (0.1%) over 2008, with sales of 80.2 million.
· Album sales during the holiday season accounted for 21% of all album sales for the year.

2009 Strata Factoids:

· Album sales at Non-Traditional music outlets (digital, internet, mail order, venue, non-traditional retailers) hit an all-time high in 2009 with sales reaching 110 million. Non-Traditional is the only strata that experienced album growth over the previous year; with an increase of 11% over 2008.
· Non-traditional outlets accounted for nearly 30% of all album sales, compared to 25% in 2008, 18% in 2007, 12% in 2006, 9% in 2005 and 5% in 2004 (4% in 2003).
· Digital album sales accounted for 70% of the Non-Traditional album sales.
· The last two weeks of the year produced the two biggest album sales weeks for Non-Traditional outlets; 3.9 and 3.4 million sales.
· In 2009, 36% of all albums purchased were at a Mass Merchant outlet; 29% at Chain outlets and 6% at Independent music stores.

No comments:

Post a Comment