In 1968 after completing a European tour The Doors were approached by Buick to use their song LIGHT MY FIRE in a commercial, changing the words to “Come on, Buick, light my fire” - the band agreed, but was unable to contact Jim Morrison. Buick went ahead and produced the commercial. When Morrison found out he called Buick and threatened to smash a Buick, with a sledgehammer, on live TV if the commercial aired. The Doors (after Morrison’s death) were later offered 15 million by Cadillac for the rights to use "Break on Through (to the Other Side)." John Densmore later wrote about this saying “People lost their virginity to this music, got high for the first time to this music. I've had people say kids died in Vietnam listening to this music, other people say they know someone who didn't commit suicide because of this music.... On stage, when we played these songs, they felt mysterious and magic. That's not for rent.”
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